The opinions and criticism I hear around architecture’s obsession with the sublime and ineptitude of codifying it seem unnecessary through a UX lens. There can be method in madness.
I’m introducing the research I’m starting for the first case study. WeWork recognised that UX research is a means to create architecture that responds to people and their humanity, and recruited a UX team to find out how. WeWork acquired architectural data literacy and reaped the rewards.
If we’re to define the UX/AEC problem, a great place to start is to look at the people who are walking away. So why are architects leaving the profession they trained long and hard for and becoming UX designers?