If we’re to see a culture change within Architecture that de-prioritises ‘value management’ and ‘architecture as an object’, we need the data that says it’s actually economically and environmentally correct to design for the human rather than the wallet or ego.
There’s a few keystone discussions about UX that need to happen in the AEC industry. These keystone discussions address, in the context of architecture and architectural practice: research; communication; business strategy; community; legislation; clients; technology; and culture.
Tristan Morgan, National Design Technology Lead: Innovation at COX Architecture and Teaching Associate at the University of Western Australia, has first-hand insight into the AEC/UX problem in both practice and practicality. He answers a few of my questions to help frame the project.
If we’re to define the UX/AEC problem, a great place to start is to look at the people who are walking away. So why are architects leaving the profession they trained long and hard for and becoming UX designers?
As a UX Designer, I would have thought that Architecture is the original UX Design. So does Architecture’s excitement about UX design mean Architecture is forgetting its own history?
I’m surprised at the interest tutors, professors and AEC professionals showed in my career as UX designer. It also confuses me – isn’t UX design what architects already do?